The challange: translate the Shimano Benelux B.V. (SBX) brand plans into a content plan for social media, websites, newsletters etc and implement accordingly. Coordinate the content creation and distribution of all digital platforms such as social media, websites, newsletters. etc. and being the first SBX point of contact regarding these platforms. Create the Benelux social media (content) strategy and policy including KPI’s for Shimano bike categories and/or Shimano owned bike brands and key agency brands as contribution to the overall digital marketing plan, in order to focus activities for the years to come.